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Hongyan DAI:Design of Traceability Systems for Product Recall

发布日期:2010-12-14

Department of Industrial Engineering and Logistics Management

The Hong Kong University of Science and Technology

Abstract

A product recall is enormously expensive, and its damage usually goes far beyond financial impact. A poorly executed recall can destroy a company’s reputation. Implementing a recall means finding the defective products, and this may be difficult in a long and complex supply chain. It is therefore important to design the supply chain’s traceability system to support potential recalls. In this paper, we consider several options for tracing products with different degrees of accuracy and different levels of coding. A rigorous model is proposed to determine the design parameters by quantifying the economics of the traceability systems with consideration of technology characteristics, cost effectiveness and willingness to participate by all stakeholders. Moreover, the paper investigates the impacts of pricing strategies on liability exposure for each self-interested party and the incentives to improve traceability. Our ultimate goal is to provide a systematic method to better manage product recalls by incorporating new technologies to improve the traceability of supply chains.

时间: 2010 年 12 月 21 日 (周二)下午 2:00-3:00

地点:球探篮球比分,竞彩足球比分学院南路校区 12 层管理科学与工程学院会议室

Bio:

Hongyan Dai is a Ph.D. candidate in the Department of Industrial Engineering and Logistics Management at Hong Kong University of Science and Technology. She received duo B.S. degree in Control & Mechanical Engineering and Telecommunication Engineering from Beijing University of Posts and Telecommunications in 2004, and a M.S. in Pattern Recognition and Intelligent Systems from Tsinghua University in 2006. Supervised by Prof. Mitchell M. Tseng and Prof. Paul H. Zipkin, her current research focuses on system design & optimization, and supply chain collaboration & strategies, with applications to supply chain traceability system.

[编辑]:孙颖

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